News
20 May 2010 10:51:00Tescoma has chosen MEDIA FACTORY
MEDIA FACTORY is the brand’s new projects partner now.
An intensive tender ended after several rounds and MEDIA FACTORY was selected as Tescoma's agency for new Internet projects and activities preparation. And what is coming? There's plenty of it and much to be looked forward to.
The long-term cooperation includes the Czech and Slovak Internet. A web presentation is going to be implemented soon and the brand's on-line marketing activities will also be subjected to significant changes. Tescoma will be more active in social media, too. And an ambitious community project will be icing on the cake. Understandably, larger than the project ambitions is perhaps the veil hiding it from curious eyes.
"We have our long term strategic plans with the Czech and Slovak Internet. The plans correspond to the strength of the brand and its perception by our customers," explains Jiří Ambrož, Tescoma Marketing Director for the Czech Republic. "The position of the Tescoma brand should be similarly significant on the Internet, too, and therefore our demands were high and we had a wide range of requirements for our new Internet partner during the tender. We believe our choice has been right and that together with MEDIA FACTORY we will stir the waters of the Czech Internet."
