News
19 Jul 2010 17:45:00HeidelbergCement Group has chosen MEDIA FACTORY for the Internet
MEDIA FACTORY gained victory after a demanding selection procedure to find a long-term strategic partner for new web projects implementation under the auspices of HeidelbergCement Group. HCG will use some of the planned projects for other foreign branches, too.
„We were looking for a real partner who would take a complete care of our web projects, who would understand our needs and field specifics and who would primarily prove their extraordinary qualities and experience," says Miroslav Příkopa, Marketing Manager of HeidelbergCement Group in the Czech Republic. „We entirely trust MEDIA FACTORY and we are convinced we made more than a good choice. We were able to offer a well-developed solution concept for a first-rate quality and efficient presentation of HCG products and brand series. We emphasize on-line communication. The choice of an agency which would guarantee our activities was absolutely crucial for us."
The HeidelbergCement Group comprises strong companies Českomoravský cement, Českomoravský beton a Českomoravský štěrk in the Czech Republic. All three of them are leading producers in the field offering top-quality construction materials and unique environmentally friendly construction technologies for better building characteristics. Having an extensive products and services portfolio, HeidelbergCement Group is one of the biggest brands on the Czech market.
"We are really very pleased with our victory in this demanding tender," adds Leoš Špachta, Sales & Marketing Manager of MEDIA FACTORY. „We faced powerful competition and did well and were able to offer our new client an interesting solution."
The pilot project of the partnership will be a new communication campaign microsite for a unique technology - TX Active ("smog-eating" cement). HCG brand products and solutions presentations will ensue together with a range of other on-line activities.
