News
9 Apr 2010 14:46:00Clever and Undead Brains on Facebook designed by MEDIA FACTORY
Čilichili have prepared two new applications for their fans with spicy design by Media Factory
The editorial team of the www.cilichili.cz social and entertaining portal has decided to attack Facebook users with nothing less than an army of the undead. The Zombie Infection application urges a player to "bite" as many Facebook friends as possible to create his or her army of zombies in order to win a prize. The game's design comes from MEDIA FACTORY graphic department and it mostly uses horror black and red and white colours with scary zombie images. The number of players keeps growing rapidly. There were as many as 28 491 active users towards the end of March 2010.
The second application wearing our design is called Pálí ti závity? (Do you have brains?) It is a collection of humorous quizzes and its unconventional look complies with the ČiliChili website overall concept. Unlike other quiz applications, this one gives users synoptic information about finished and unfinished quizzes. The results can be easily published on their Walls and shared with friends.
Facebook applications are a very interesting branch from marketing point of view. There are several hundreds of thousands of them on Facebook. They can help to share certain information, entertain and find out what other users like or dislike. Including a proper application into Marketing Mix can affect Social Media Marketing radically.
