News
27 Apr 2010 10:00:00A new Fisher-Price product campaign created by MEDIA FACTORY
MEDIA FACTORY has launched a tactical on-line product campaign for Mattel subsidiary, Fisher-Price, in the Czech Republic and Slovakia.
Our agency proudly announces we have become Mattel's contractors and we look forward to our upcoming co-operation. We have prepared an extensive Internet campaign for their subsidiary, Fisher-Price, to promote Stack 'n Surprise toy sets. MEDIA FACTORY has created Czech and Slovak product microsites with a competition, prepared display advertising, social media promotion and official Youtube channels for both Czech and Slovak customers as part of the campaign.
Fisher-Price is a brand with 80-year tradition focusing on nurslings, toddlers and pre-school children products. The Stack 'n Surprise toy sets are new to Czech and Slovak markets and they are designed for ages 6 to 36 months. Children also learn and develop their abilities playing the toys.
The microsite is built on and managed with the MEDIA FACTORY CMS, a new-generation content management system enabling a facile and intuitive website administration and a possibility of an immediate reaction to current needs of a client. The possibility of further development by latest trends of on-line communication is also one of its merits.
