News
8 Jun 2010 14:39:00Vitana bets on playfulness and competitiveness
Launch of new products is accompanied with an on-line game by MEDIA FACTORY
Vitana has launched a new range of soups for kids called Natur parta. The brand wants to reach out to children not only with high quality and a taste adjusted to their tongues but also with a playful and interesting communication relying also on MEDIA FACTORY's rich experience.
The big competition not only for children is supplemented with a funny on-line game placed on the address www.vitana.cz/natur-hra/. Cheerful characters from the vegetable "Natur parta" can be seen in the game or on soups packaging where one can find helpful hints for the competition questions. The overall game concept, website design and original illustrations have been created by MEDIA FACTORY.
Using on-line games for internet marketing purposes is a persistently successful method. It is understandable that in the case of Vitana, the aim is to address child consumers and their parents, too.
