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Fisher-Price

Klient: Fisher-Price

Project: tactical on-line product campaign

Implementation: 2010

Address: www.hracky-fisher-price.cz

Aims:

to create a new website, to promote Fisher-Price toys generally and communicate a Fisher-Price toys competition

Description:

Fisher-Price is a brand with 80-year tradition focusing on nurslings, toddlers and pre-school children products. The Stack 'n Surprise toy sets are new to Czech and Slovak markets and they are designed for ages 6 to 36 months. Children also learn and develop their abilities playing the toys.

We have prepared an extensive Internet campaign for their subsidiary, Fisher-Price, to promote Stack 'n Surprise toy sets. MEDIA FACTORY has created Czech and Slovak product microsites with a competition, prepared display advertising, social media promotion and official Youtube channels for both Czech and Slovak customers as part of the campaign. The competition was supported with PR articles and banners on websites visited primarily by mothers (Babinet.cz, Emimino.cz, Babyonline.cz and the like).

The microsite is built on and managed with the MEDIA FACTORY CMS, a new-generation content management system allowing a facile and intuitive website administration and immediate reactions to current needs of clients. The possibility of further development by latest trends of on-line communication is also one of its merits.