Kvídovo volání
Klient: Telefónica O2
Project: a web-based voice service application using advertisements
Implementation: 2008
Address: www.platitokvido.cz
Aims:
To create a web application as a new concept of using advertisements in voice services.
Description:
Special forms of advertising have many advantages both for customers and advertisers. The web-based application www.platitokvido.cz developed for Telefónica O2 is a new concept of using advertisements in voice services under the brand of "Platí to Kvído".
Platí to Kvído offers clients a possibility of a one minute free call to any phone number in the Czech Republic after hearing a short advertisement. An application enabling selling the advertising space to advertisers is part of the presentation. The advertisers set all parameters of their campaigns by themselves. They also have an access to information about a number of callers, a target group or a number of calls put through or promo SMS sent. The application allows a facile advertisement placing and control including an easy campaign progress checking.
The main asset of this form of advertising is primarily a high efficiency, an accurate aim possibility and a customer’s immediate interaction. A possibility of an immediate feedback is another advantage – customers can be put through to an advertiser or receive the advertiser’s promotional SMS.
We appreciate the MEDIA FACTORY specialists’ professional approach to the whole project solving. We could rely on their resourcefulness and technological advance during development of Kvídovo volání and also owing to these aspects the unique free calling service can be offered to our customers.
Zdeněk Mrkva | Advertising Business Line Manager | Telefónica O2
